The banking industry is experiencing a significant shift towards online services, leading financial institutions to reconsider their engagement and connection strategies with both prospective and existing clients. Digital Signage has become an influential tool for conveying marketing messages and improving bank and building society operations, thereby nurturing customer loyalty. Notably, even with the surge in online banking, more than 90% of bank customers have visited a physical branch in the last three months, highlighting the continued relevance of these venues for financial organizations to develop. These branches offer a chance to educate customers about often-overlooked offers, using striking display solutions like our LCD Video Walls. Digital Signage enables banks to effectively represent the non-tangible services they offer. Financial institutions are keen to draw in new customers while retaining the allegiance of their current base, viewing Digital Signage as an essential tool for communication.
As banking services increasingly become accessible via smartphones and tablets, Touch Screens are set to become integral in branches for boosting customer interaction. Our PCAP Touch Screens function as oversized, commercial-grade tablets, allowing marketing and sales teams to showcase additional services to patrons. They can also be incorporated into interactive kiosks, acting as digital tellers to reduce waiting times during peak hours.